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Revlon DNA Advantage Cosmetics False Advertisement Settlement

samantha severyn

A class action lawsuit was initiated in 2014 against Revlon for falsely labeling one of their cosmetic lines DNA Advantage, misleading consumers into believing it provided some beneficial effect. Revlon claims they did nothing wrong, however, he plaintiffs argued the representation of DNA Advantage products violated the Federal Food, Drug, and Cosmetic Act as well as the Consumer Protection Laws of California and New York.

A settlement was reached, and under terms of this settlement qualifying class members who submit a valid claim (available below) may be entitled to payments from the $900,000 fund set up.

Class Members eligible to claim a payment include persons who between April 25, 2011 and June 30, 2016 purchased Revlon DNA Advantage cream makeup, concealer, or powder within the United States for personal, household or family use and not for resale. $3 for each Revlon DNA Advantage item purchased will be awarded for up to 3 claims without a receipt or more with proof of purchase.

 

Deadline to file a Claim: 6/5/17

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