Adore Organic Innovations Deceptive Marketing Class Action

Beauty & Healthsamantha severyn

Universal Handicraft Inc. DBA “Deep Sea Cosmetics” & “Adore Organic Innovations” has proposed a settlement in a class action lawsuit alleging they violated consumer protection and warranty laws by misrepresenting specific beauty products. According to the lawsuit, the anti-aging benefits of certain Adore Organic Innovation products were marketed as containing a plant stem cell formula, “The highest concentration of its proven plant stem cell formula… it’s the most advanced breakthrough in anti-aging skin care today”. 

If you purchased an Adore Organic Innovation product marketed as containing a plant stem cell formula between September 29, 2012 and April 13, 2018, you may qualify as a class member in this class action lawsuit.

In addition to providing up to $25 cash benefits and $200 gift cards to eligible Class Members, the defendants have also agreed to remove the words “proven” and “breakthrough” and the phrase “most advanced anti-aging science available today” from the labeling, description and promotion of its products.

The following Adore products are included in this lawsuit: 

  • CELLMAX Redefining Facial Cream
  • CELLMAX Elite Facial Serum
  • CELLMAX Superior Supplement Facial Thermal Mask
  • Essence Facial Detoxifying Cleansing Cream
  • Essence Facial Toner
  • Essence Facial Milk
  • Essence Facial Cleanser
  • Snow White Facial Brightening Cream
  • Dreams Multi Active Night Cream
  • Performer Sculpting Neck Serum
  • Essence Facial Serum
  • Essence Facial Hydrating Cream – normal to oily skin
  • Essence Facial Hydrating Cream – normal to dry skin
  • Advanced Firming Eye Cream
  • Advanced Firming Eye Serum
  • Skin Tightening Instant Face Lift
  • Golden Touch Magnetic Facial Mask
  • Essence Facial Collagen Mask
  • Golden Touch 24k Techno-Dermis Facial Mask
  • Nourishing Hand and Body Lotion — Original
  • Nourishing Hand and Body Lotion — Blossom
  • Nature — Intensive Body Butter
  • Spirit — Calming Body Butter
  • Spirit — Calming Body Peeling Scrub
  • Nature — Intensive Body Peeling Scrub

The deadline to file a claim is August 21, 2018. 


For more information, please contact us at 406-219-7798 or fill out a form below. 


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