In 2016, multiple false advertising class-action lawsuits against Santa Fe Tobacco Company and Reynolds American Inc. were transferred to one court to be heard together.
The lawsuits claim the companies falsely market Natural American Spirit cigarettes in several ways, including, for example, representing that they are natural, additive-free, organic, and less harmful than regular cigarettes when such claims are not true.
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(In Re: Santa Fe Natural Tobacco Company Marketing and Sales Practices Litigation, MDL No. 2695, U. S. Judicial Panel on Multidistrict Litigation).