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Pepsi Co/Naked Juice Labeling Misrepresentation

samantha severyn

Naked Juice products, such as Naked Juice Acai Machine, Naked Juice Bright Beets, Naked Juice Kale Blazer, Naked Juice Protein & Greens, and Naked Juice Probiotic Machine Tropical Mango, have been named in a lawsuit filed in U.S. District Court for the Eastern District of New York, as having misleading labeling.

The lawsuit claims PepsiCo is merely capitalizing on consumers demands for healthier, more nutritious drinks at a higher price. It also claims little more than regular apple or orange juice as a base for the beverages.

The class action asserts “Super” ingredients are listed or touted when there is little to support that label. Also, high amounts of sugar are supposedly found in the variety of beverages named in the suit – so much so, there may be more teaspoons of sugar in each bottle, far surpassing the amount found in an average can of Pepsi. To quote the lawsuit, “Naked beverages contain between 35 and 61 grams of sugar per serving—that is, between approximately 6 and 15 teaspoons of sugar each. A can of Pepsi has 41 grams of sugar or approximately 10 teaspoons of sugar.”

According to a report in Fortune Magazine. “PepsiCo denies that its marketing for Naked Juice is misleading. “All products in the Naked portfolio proudly use fruits and/or vegetables with no sugar added, and all Non-GMO claims on label are verified by an independent third party,”

The story also refers to a Reuters article, “This isn’t the first time that PepsiCo has been sued for health claims about its Naked Juice products. As part of a $9 million settlement in 2013, according to Reuters, the company agreed to stop calling them “all natural.”