Chipotle False Advertisement

samantha severyn

In a lawsuit filed November 16, 2016, in the Superior Court of California, Chipotle is being accused of false advertisement. According to the lawsuit, customers were tricked into eating high-calorie chorizo burritos, after seeing advertisements for these burrito meals being 300 calories.  The advertisement shows a picture of a brimming burrito and says: “CHORIZO BURRITO: Try our new deliciously seasoned, perfectly grilled spicy chicken and pork sausage in a burrito with white rice, black beans, fresh tomato salsa, and sprinkle of cheese.” The bottom of the sign reads “300 Calories.”. However, according to Chipotle’s own nutrition information, a single serving of the chorizo alone is 300 calories. When it’s wrapped into a burrito with all the fixings listed on the sign, the total calorie count comes out to 1,055—more than half of a standard 2,000 calorie per day diet. The plaintiff claims that the advertised signs are “unfair, unlawful and/or fraudulent and unconscionable practice of grossly misrepresenting the nutrition values of its food products,”. 

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