Neutrogena Sunscreen “Naturally Sourced” Mislabeling Lawsuit

False advertisingsamantha severyn
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Neutrogena customers are fighting for a class action against Neutrogena over allegations that they were misled by a “natural sourced” label on Pure & Free sunscreen products. Consumers claim they were led to believe this product was chemically free based on labels on the sunscreen bottle stating “100% naturally sourced sunscreen ingredients”.

The #FakeGreenRevolution has brought with it new marketing scams in which companies are rebranding their images to look more naturalistic, many have even mislabeled their products with terms like “Pure”, “Baby-Safe”, “Organic”, and “Naturally Sourced”, however they forgot to actually re-formulate the ingredients inside their chemical cocktailed products to match this new natural look. 

Many companies are trying to greenwash you into thinking their products are safe while still using ingredients known to be carcinogens, hormone disruptors, skin irritants, allergens, penetration enhancers, cross-contaminated, and/or neurotoxic.

Many brand names, Including Aveeno, The Honest Co, Alba Botanicals, JASON, Coppertone, and Neutrogena have been deceiving the public since mass consumers have started to become more aware of their health and the poison being spoon fed to them on a daily basis. See a list of the Environmental Working Group’s (ewg) Worst-Scoring Sunscreens


Several of these freshly labeled and marketed sunscreens may avoid the parabens and pthalates yet still choose to use very toxic ingredients such as (but not limited to) Octinoxate, Oxybenzone, and Phenoxyethanol. Octinoxate effects cellular level changes, hormone disruption, persists and bioaccumulates, has shown to be an organ system toxin and enhances skin absorption. Oxybenzone has the same concerns as Octinoxate, however this chemical absorbs through the skin in significantly larger amounts. It contaminates the bodies of 97% of Americans according to the Center of Disease Control (CDC). And Phenoxyethanol has been shown by the NIH (National Institute of Health) to be a neurotoxin, a reproductive toxin, and ovarian toxin. Even if they state this ingredient to be sourced naturally, the chemical structures are still identical.

The mass poisoning and deceptive marketing ploys in America need to stop! If you have been a Neutrogena “pure & free” Sunscreen consumer and feel that you had been misled into buying this product please contact us today! We are here to help!

For more information, call us at (650) 762-8545 or fil out the form below!


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