Flushable Wet Wipes False Labeling Lawsuit

samantha severyn

Procter & Gamble Co., AKA P&G, is an American Consumer Goods Corporation. They own Brand names such as Always, Tampax, Charmain, Dawn, Downy, Febreze, Gain, Gillette, Pampers, Pantene, tide, etc. Clearly, they are big players with big moves and a big bank account.

Currently, P&G is under multiple lawsuits for falsely claiming their wet wipes are flushable when they are not flushable, leading to excessive plumbing damage and environmental damage. These wipes are said to have caused back-ups across the US sewer systems, causing wastewater to escape sewer overflows. Complainants contend that the wipes are falsely marketed as ‘flushable’. The lawsuit claims P&G, the makers of these flushable wipes, falsely advertised them as being suitable for flushing, even though they know the wipes cannot break down fast enough to avoid plumbing damage.

P&G’s ‘flushable’ wet wipes include:

  • Cottonelle® Flushable Wipes
  • Huggies® Baby Wipes
  • Charmin® Freshmates Flushable Wipes
  • Kandoo®” brand flushable wipes


These wet wipes are wreaking havoc on the environment! Half of all blockages are thought to be caused by these ‘flushable’ products which have been proven unable to dissolve as regular toilet paper. They can also congeal down the toilet, causing blockages known as 'fatbergs' ultimately costing millions of dollars to remove and repair the damage. Water companies in the UK spend over $107 million each year clearing an estimated 360,000 blockages and are now calling for these items to be labelled as non-flushable in the hopes of reducing the amount ending up clogging the sewer system.

Tony Harrington, Chairman of the 21st Century Drainage Programme Board which is part of Water UK stated, “In the case of labelling them as "flushable" (as opposed to no labelling at all) this is misleading to consumers who purchase these products in the belief that flushing them down the toilet would have no negative consequences for them or the environment.”

Check back with Pirl in the near future on updates to this case.

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